Woven Threads

Aura Apparel, a rising sustainable fashion brand, partnered with us to create a visual narrative connecting their garments to nature and ethical production values. The goal was to build brand identity and foster consumer trust through authenticity. We ventured to the serene Dutch coastline and tranquil forests, utilizing primarily natural light to capture the clothing's textures and earthy color palette in its intended environment. The lifestyle shoot focused on genuine moments, showing models interacting organically with nature, embodying the brand's ethos of harmony and conscious living for their website lookbook, social media campaign, and press materials.